Hey there, I’m Erika a problem solver and designer.

My story

I have been working in the design industry for over 15 years, always looking at ways to learn and grow.

I studied design at university and then landed my first job as a graphic designer, after discovering a passion for all things online and an early obsession with usability and user goals I moved across into web design, taking positions as digital art director overseas. In recent years I have targeted my focus on projects working as a user interface and user experience designer. I now design products which are based around user research, design and validation.

I am passionate about practicing a user centred approach to design. Always working to discover the best possible experience for potential and existing users by addressing their goals and needs. But importantly also not forgetting the importance of balancing business goals that need to be met.

  • Product design

    UI design

  • User centred design

  • User testing

  • User surveys

  • Customer journey mapping

  • IA

  • Wireframing

  • Collaboration

  • Style guides/patterns

    Responsive web design

  • UX design

  • Product strategy

  • User research

  • User interviews

  • Tree testing

  • Affinity diagramming

  • Card sorting

  • Prototyping

  • User advocacy

  • Content design

  • Stakeholder management

Select work

flyux

A more efficient onboarding experience

Yarno

Product design
UX design
UI design
Research
Application
flyux

Redesigning the flight booking experience

FlyUX

Product design
UX design
UI design
Research
Mobile
DragnFli

AI vs Tennis. Designing a product from the ground up

DragnFli Application

Product design
UX design
Research
Software
Westpac

A user centred credit card selector

Westpac

UX design
UI design
responsive web design
Flordis

Global digital transformation

Flordis International

UX design
UI design
Responsive web design
Potter's

Responsive website of a herbal kind

Potter's Herbals UK

UX design
UI design
Responsive web design
HCA Home

Establishing a new company online

HCA Home Australia

UX design
UI design
Responsive web design
CPA

Mapping out customer journeys to work out what's missing

The Cerebral Palsy Alliance

UX design
Research
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